.png)
The AI agent for innovative market intelligence is among the first integrations of the new Model Context Protocol (MCP) within Microsoft Copilot Studio.
Zurich, Switzerland, 13 May 2025 – At Microsoft BUILD 2025, the AI agent Gieni AI by Orderfox – a leading provider of AI-based solutions for big-data-driven market analysis and procurement – will be presented as a reference integration of one of the first Model Context Protocols (MCP) within Microsoft Copilot Studio. This future-oriented solution for vertical Agentic AI now provides industry-relevant market, competition, and risk data directly within the Microsoft ecosystem – fast, contextual, and seamlessly embedded in existing workflows.
Business leaders in areas such as procurement, strategy, and market research are often confronted with data landscapes that are fragmented, siloed, and difficult to access. Information is frequently incomplete, poorly connected, and too slow to become actionable. At the same time, many companies still rely on conventional research methods, which are tedious, time-consuming, and prone to error. Legacy tools further exacerbate the issue: they often provide only superficial insights, lack integration, and require manual interpretation – a clear competitive disadvantage in an era where speed and precision are essential.
“Traditional AI language models, as we know them today, have not been able to independently access external tools, databases, or APIs”, says Timur Göreci, CRO at Orderfox.“With the new, open, and standardized Model Context Protocol, that reality has fundamentally shifted. AI agents can now perform autonomous actions, proactively access external data sources and tools, and interact with other AI agents – in our case, directly within Microsoft Copilot Studio.”
Gieni AI as a Reference for Vertical AIIntegration
The Microsoft BUILD Conference takes place from 19 to 22 May in Seattle, USA, and offers insights into the current state and future development of vertical AI agent integrations. Gieni AI will be presented as a reference implementation of one of the first MCPs within Microsoft Copilot Studio.
“Our solution tackles the complexity of fragmented data landscapes with precise, context-aware information – in real time and seamlessly integrated intoMicrosoft applications. Gieni AI delivers answers to questions users didn’t even know they needed to ask,” explains Timur Göreci. “The collaboration with Microsoft is far more than a technical collaboration – it serves as a blueprint for the productive deployment of vertical AI in the enterprise environment.”
AndrewReid, Global Partner Solutions Director at Microsoft Switzerland: "The integration of Gieni AI intoMicrosoft Copilot Studio delivers context-aware, agent-based intelligence through a unified enterprise platform. By leveraging Copilot Studio’s extensibility, Gieni AI enables autonomous agents to access external data and deliver industry-specific insights, transforming fragmented data into real-time intelligence for smarter decision-making."
Gieni AI: Technology and Capabilities
With Gieni AI, Orderfox offers one of the first fully integrated vertical AI agents for market intelligence within Microsoft Copilot. Technologically, the AI agent is defined by hybrid intelligence powered by proprietary structured and unstructured company data, zero-shot reasoning, and a vector database architecture.
The scope of services provided by Gieni AI includes:
· Real-time answers to complex strategic questions such as: “Which Indian suppliers for EV batteries are ESG-compliant?” or “Who are the fastest-growing competitors in the European mobility sector?”
· CRM-compatible B2B data, interactive dashboards, and detailed analytical reports in minutes.
· Seamless integration with Microsoft tools likeTeams, Outlook, and Word
· Immediate application of insights via the integrated CRM Booster
· Intuitive, training-free use through a conversational interface
About Orderfox
Orderfox AG, based in Zurich, was founded as an innovation platform for the manufacturing industry. By applying AI-based technologies, Orderfox accelerates automation, data-driven decision-making, and scalable production capabilities –driving digital integration across the sector. Among its core products is Gieni AI, which delivers precision market analysis and industry insights using big data. Enterprises benefit from customizable Gieni Reports, an interactive AI chatbot, and the CRM Booster, which provides relevant company data for targeted outreach. As part of a global partnership with Microsoft, Gieni AI is now embedded in Microsoft Copilot. Partfox – the world’s largest AI-based CNC network –connects buyers and manufacturers through intelligent matching, streamlining sourcing and increasing efficiency.
Press contact via Berkeley Communications:
Alisa Hese
+49 89 7472 62-46
orderfox_de@berkeleypr.com
.svg)
.svg)
.svg)
